Selling for the Rest of Us

Look around you. Everything that you own that makes your life easier was probably sold to you by someone. Selling is what drives trade and if you don't sell things, your business will fail. Selling is so important that it is not something that you delegate to a sales department or something that you outsource to a sales guru. If you want to thrive and to become successful in business then you need to make selling a central part of your DNA. This book takes only the tried and tested principles of selling and structures them in a simple way so that they are easy to understand and to remember. The back-to-basics approach in this book is most suitable for startups, business folks and professionals who are not dedicated career sales people. Instead, this book focuses on giving the rest of us only the bare essentials of selling which will make your business successful.

CHAPTERS
1. SETTING UP YOUR SALES PROCESS
2. WHY DO PEOPLE BUY THINGS?
3.  IT'S ALL ABOUT YOUR PROSPECTS
4. VALUE PROPOSITIONS, GATEKEEPERS AND OPENINGS
5. QUALIFYING QUESTIONS
6. PRESENTING BENEFITS, THE PRICE AND FOLLOWING THROUGH
7. OVERCOMING OBJECTIONS
8. CLOSING STRATEGIES