Your Business Innovation Playbook

If you want to turn your ideas into a portfolio of great products that will boost the performance of your business, then this book is for you. Whether you are part of a startup, a serial entrepreneur or a corporate executive, this book will take you through what is involved in generating ideas, testing their viability and developing them into amazing products. Once you master the simple concepts explained in this brief and easy-to-read book, you will have an ability to continuously develop products that customers just love. This book is a quick read and takes you through a very direct, practical and business-minded approach to transforming ideas into products. This book also gives you lots of hands-on tips on how to foster creativity and innovation in your personal life.

CHAPTERS COVERED IN THIS BOOK
 - What is creativity and what is the role of creativity in innovation?
- What are the benefits of implementing innovation in your business?
- How to transform your organization into a creative business environment
- Where to source ideas and how to generate great ideas for products
- Screening ideas and developing ideas into concepts for products
- Building prototypes from concepts and testing prototypes on the market
- Packaging and protecting your products as intellectual property
- Building business models for scaling and commercializing your products